Our strategy underpins our drive to bring greater value to all our stakeholders. We want to provide even more high-calibre housing that helps families and communities to flourish. We want to use innovative ideas and technology to fuel greater returns, improved sustainability, and operational efficiencies. We also want to ensure we continue to deliver an outstanding level of choice and personal service to every one of our customers.
The housing market in Ireland continued to see strong demand, driven by population growth, a robust economy, and government support. As one of the country’s leading housebuilders, Glenveagh is well-placed to capitalise on the opportunities that lie ahead as a result.
With a clear strategy focused on innovation, we continuously improve our planning, design, and construction processes, bringing new ideas that will help to shape the future of homebuilding.
Talented and dedicated individuals
We attract high-performing professionals and graduates whose work is vital in ensuring we plan and deliver our projects on schedule and within budget. Their capabilities and commitment are key enablers to our success.
A strategic landbank
Our landbank can accommodate approximately 20,000 units, or between 2,600 and 3,600 units annually, across our business segments until 2029. This enables us to meet housing demand for first-time buyers, downsizers, and the rental market.
Strong relationships
Our collaborative approach has produced a strong track record of building deep relationships with our partners, communities, suppliers, and customers. The strength of these relationships enhances trust and provides us access to the resources and materials to deliver high-quality, sustainable housing.
A solid financial position
Our robust balance sheet demonstrates our financial strength, stability, and potential for growth. In 2024, revenue rose by 43%, and gross profit increased by 63%. This was bolstered by a strategic emphasis on innovation, operational efficiency, and the expansion of our Partnerships business.
A trusted brand
As one of Ireland’s leading housebuilders, we have established a strong, highly trusted brand. As a result, we attract top talent and have high customer satisfaction, which supports new business growth. Our reputation is based on a customer-centric strategy and our commitment to high-quality, innovative products and services.
Products and raw materials
The products and raw materials we use in construction add significant value to the Company by impacting our housing developments’ cost, quality, sustainability, and overall competitiveness. We have embarked on a journey to implement best-practice innovation, DfMA and standardisation design principles.
We rely on a network of activities, resources, and relationships within our complex value chain to create the homes that we deliver to our customers and end-users.
Our reputation is built on our attention to detail, commitment to quality standards, and laser-like focus on customer-centricity. These principles are applied at every point in our value chain, from upstream, where we source material, to operations, where we create and build, and downstream, where we market and sell.
Raw material extraction
Raw materials extraction refers to the removal of resources from the earth’s natural reserves. In the context of the construction industry, the majority of construction raw materials can be typically classified into two categories: mined raw materials, such as minerals and fossil fuels, and plant-based raw materials derived from forestry and bio-based materials, such as trees and plants. Raw materials are typically used in the primary production of construction products.
Processing, manufacturing and distribution
The majority of the raw materials used in the construction sector must be processed and manufactured into construction material products. They play a pivotal role in Glenveagh as we ultimately use them to build our homes. These construction materials and products must be robust, reliable, and meet stringent safety standards to ensure the durability of built structures. The construction materials industry is known for its high-temperature operations, use of large-scale processing and manufacturing plant and machinery, as well as its energy consumption. This industry relies on its supply chain to ensure it not only procures raw materials to create the products, but also ensures the delivery of its products to the likes of Glenveagh and our sub-contractors.
Land acquisition, planning and design
Land acquisition is one of the first steps within the direct control of Glenveagh and is critical in developing new communities across Ireland. This step requires significant due diligence to ensure, for example, that the land is viable, that the area is not subject to flooding or other environmental risks, and the appropriate zoning is in place.
Glenveagh manufacturing (NUA)
NUA, the manufacturing arm of Glenveagh, was established in 2023 and comprises three factories based in Carlow, Arklow, and Dundalk. These factories employ over 100 people and support regional businesses by sourcing materials from local suppliers. The factories use industry-leading technology to produce high-quality timber frames and light gauge steel (LGS) frames used in our homebuilding process. The process includes a type of 3D printing to produce steel parts for the houses, using computer-generated 3D design models, as well as pre-programmed sawing technology to cut timber into the required shapes and sizes.
Construction
Construction is a core element of our business and sits within the operations section of our value chain. This is where the various materials which have been extracted, processed, and manufactured are used to construct high-quality, energy-efficient homes for our end-users. This is done in compliance with planning and building regulations in place in Ireland and the EU. This element of our value chain requires a large skilled workforce comprising both directly employed colleagues as well as a significant involvement of subcontractors across an array of trades. These include groundworks contractors, crane operators, block layers, plasterers, painters, tilers, and landscapers among others.
Sales and marketing
Glenveagh interacts with our potential customers through our internal sales and marketing functions as well as third-party selling agents. Our marketing strategy raises awareness of our offering through a variety of media including TV, radio, social media, websites, and events. We also make potential customers aware of the affordability of housing through a variety of government schemes and initiatives to ensure inclusiveness of our product. We are investing in technology to further improve our online customer portal and increase its accessibility.
Product use
The houses and apartments we create provide a home for our customers for many years. During the lifetime of these products, residents consume water, energy, and other materials. They also produce outputs such as waste, carbon emissions, and wastewater. Elements of the house will also come to the end of their useful life or become redundant and require replacement. The houses we produce are highly energy-efficient and we are developing a more circular approach that will facilitate easier disassembly and reuse. We also provide our customers with valuable information on the efficient operation of all aspects of their homes.
End of life
At the end of its useful life, the house or apartment can be deconstructed. Certain components of the house can already be reused and/or recycled and we aim to increase this through the adoption of more circular principles in our design, through such initiatives as design for disassembly. These activities can transform waste management into sustainable materials management and drive new patterns of production and consumption. Inevitably, at the moment, the deconstruction is likely to have certain environmental impacts including the production of waste and carbon emissions.
Our Building Better Strategy is designed to carry Glenveagh into a new chapter of growth and to cement our position as the leading provider of great value, high-quality homes in Ireland, thereby creating long-term, sustainable value for our stakeholders.
Each of our five strategic priorities is supported by action-oriented pillars, which in turn are underpinned by key projects. Progress against these pillars is measured by a clear set of key performance indicators.
We will be acknowledged as providing an outstanding customer experience, offering the high-calibre service excellence expected from the leading provider of affordable, high-quality homes for all tenures.
We will be an employer of choice and the best place to work in our sector. We will attract and retain a diverse, high-performance workforce in a safe and inclusive environment.
We plan, design, and assemble superior products using best-in-class processes across the build life cycle. Clear accountability will enable us to make operational choices rapidly and decisively and to allocate resources as efficiently as possible.
We will be at the cutting edge of innovation in the homebuilding sector, allowing us to transition to a low-carbon economy with the best value, circular construction.
We will establish and develop great places for people to live, where communities and nature can flourish.
Collaborative, regular, and transparent engagement with stakeholders is central to our responsible business model. Insights we gain from these interactions support us in building trust and long-term relationships, in addition to identifying opportunities for improvement.
Customers
We are dedicated to enhancing our reputation as the leading provider of high-quality, affordable homes in Ireland. This reputation is fuelled by our relationships with our customers and our commitment to delivering exceptional service at every stage of the customer journey. By engaging with our customers, we can better understand their evolving needs and preferences, ensuring that we provide sustainable, high-quality homes that exceed their expectations.
Employees
Our employees ensure we can plan, build, and deliver our projects on schedule and within budget. Their capabilities and commitment are essential to our success. We are dedicated to fostering a positive, inclusive workplace culture that encourages teamwork, collaboration, and innovation. By actively engaging with our employees, we can ensure their needs are addressed and they feel valued and motivated to contribute to the Company’s success.
Communities
Social engagement is a central component of our positive contribution to the social, economic, and environmental wellbeing of our communities. We engage with those communities collaboratively and transparently to build trust, enhance our reputation, and create sustainable, thriving communities. This engagement is a central aspect of our responsible business model that benefits our stakeholders.
Shareholders
We focus on building long-term relationships with our shareholders based on transparency, trust, and mutual benefit. Engagement with shareholders is an integral part of our strategy, and we provide regular updates about our business performance, financial results, and progress against our strategic initiatives.
Suppliers and contractors
Our relationships with suppliers and sub-contractors play a vital role in our success. We believe in strong and mutually beneficial partnerships that enable us to deliver high-quality projects exceeding our customers’ expectations. By fostering open communication, promoting fair and ethical practices, and collaborating towards shared goals, we can create a sustainable and responsible supply chain that provides value for all parties. We aim to create a supply chain that is resilient, efficient, and effective, delivering quality projects that meet or exceed our customers’ expectations and benefit all parties involved.
Government and regulators
Engaging with the government and regulatory bodies enables us to contribute to various policy and regulatory developments that affect our industry. We can also utilise this engagement to advocate for sustainable and responsible practices that benefit the wider community. In doing so, we ensure our capacity to continue delivering high-quality homes that meet our customers’ needs.
Our landbank
The Group continues to create a more active land portfolio to support continued growth and remains focused on managing a four to five-year land portfolio at scale.
20,000
Total units
71%
Suburban by units
73%
Dublin and GDA focused by units
57%
Landbank units with planning
Tel: +353 (01) 903 7100
Email: enquiries@glenveagh.ie
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